“Read All About It. Right Here.
Clear, Concise, Compelling Copywriting.”

Busywriter helps you solve the challenge of reaching prospects and clients with meaningful brand messages that sell. At Busywriter, SELL is not a dirty, four letter word. It’s the basis of business. Selling, not writing, is what you do best.

Busywriter does the writing for you. All you do is read the drafts, make changes and corrections, and approve the final work. That’s faster than an Agency, cheaper than a marketing firm. With direct accountability to you. Is that clear?

C#1. Clarity.

Business communication needs to be clear. When it comes to marketing communications, clarity is even more important. Your prospects are looking for information. That is how they make a purchase decision.

Your marketing material needs to tell prospects, right up front, what problem your brand solves for them. Strong copy gets to the point fast, and emphasizes what prospects are looking for. This would be an answer to the age old question, “So what? Who cares? What’s in it for me?” also known as, “So what’ve you done for me lately?”

When that question is answered early, your prospect at least understands they are dealing with the right people and or the right type of product.

Then you want to describe your brand superiority and differentiation — clearly. There can be no fuzzy language, no abstract superlatives, no generalizations — or your brand runs the risk of being presented like 90% of the brands currently in the marketplace.

When is a sign refreshing?
When it is of the times.
When does it boil down to the same thing?
When all is said and done.
See what I mean? Go for the clarity.

C#2. Conciseness.

Your prospects do not have any more time than you do. Clear communication that is brief but comprehensive is rewarding. It presents benefits, answers implied questions, describes advantages and lists features. Usually in that order.

C#3. Compelling.

Copywriting that leaves a reader disinterested, uneducated, and unmotivated is definitely bad copywriting. This business is about persuading prospects and convincing clients — to take action.

It’s about GTC. “Get the cash!”
It’s about picking up the phone.
It’s about clicking to a web site.
It’s about using that credit card.

What is compelling copy?

It explains; it defends; it is empathetic; it champions; it solicits; it reforms ideas/bias; it challenges; it can be aggressive; it is confident; it satisfies; it drives action; it is optimistic; it creates momentum; it is energetic; it is enthusiastic ...

... it persuades with an authoritative voice from a position of power, knowledge and trust.

And another C. Challenging.

Getting the copy right takes time, and is a craft fraught with unbidden perils. Does that sound ominous? Hope not. I just figure anyone who’s read this far should get a little entertainment as a reward for persevering. Great copy that moves people to action usually challenges assumptions and perceptions, and the active challenge can cause prospects and clients to actually do something.
What shrill acoustical phenomena would that be?
A scream.

Want the prestige, pleasure, and    recognition of a successful brand? Help yourself out. There’s…

The big C. Creative.

Because the Advertising and Marketing business can be full of overblown egos, Busywriter stresses: “If It Doesn’t Sell — It’s Not Creative!”

Excellent copy sells products by informing people. Excellent copy rarely wins awards. If you want to line your office with glamorous awards then start looking for a magic marker–sniffing art director loonie who’ll charge you a few hundred thousand dollars to tart up your office.

I have to repeat it — creative copy that sells rarely wins awards, is not exceedingly glamorous or sexy — but it builds brands by creating trust and persuading the hearts and minds of your prospects and clients.

“If It Doesn’t Sell — It’s Not Creative!”

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