“David Morrison: A Professional Marketer and Copywriter With 20+ Years Experience”

Now you can take advantage of marketing solutions for your business that include strategic planning, campaign planning, social media strategies, positioning, branding initiatives, new product launch planning, and concept development & copywriting.

The Busywriter Objective

To contribute to your corporate sales & growth using my 20+ yrs experience in marketing and advertising;

1. by liaising between Sales & Marketing & Manufacturing to create brand messages that speak to consumer wants;
2. by championing the phrase: “If It Doesn’t Sell — It’s Not Creative!”;
3. by planning, creating and managing extra–competitive strategies that build brands & reach consumers with compelling messages.

Experience

1989 — Present
Marketing & Advertising Consultant
Independent Copywriter / Account Director / Brand Champion

Providing effective, consistent and innovative strategic planning and communication materials that increase the visibility and differentiation of each brand.

1993 — 1998
New Product Development, Zooth Inc. Houston and Hollywood

Partner, Inventor, Creative and Marketing manager of children’s product company. Launched new products, gained international distribution, increased sales to respectable 7 figures over a 6 year period.

1989 — 1996
Creative Director, Mail Medic Inc. New York and Toronto

Partner and Creative Director of direct mail Agency with offices in Toronto and New York. Clients ranged from Fortune 1000, medium enterprise, to local B2B ventures.

1984 — 1989
Copywriter / Account Services / Production Manager

• McCann Erickson Advertising;
• Bates Advertising;
• Foster Advertising;
• Ross Roy Advertising;
• Nathan Fraser Ross Roy Advertising;
• Gray OÕRourke Sussman Advertising;
• Brettons Department Stores;
• Art & Design Studios

Education

1984
B.A. Media Studies / Ryerson University, Toronto, ON

Affiliations

1990 — Present
Institute of Communications and Advertising: CAAP (Certified Advertising Agency Practitioner)

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