Effective Content Marketing Campaigns Produce Highly–Qualified Leads
A Content Marketing Process Shortens the Lead–to–Cash Timeframe
Business websites need more traffic to convert more visitors into more leads and then convert those leads into more sales. Yes? Or No?
The Answer Is No
More Traffic: more is absolutely meaningless if the traffic doesn't become a prospect or lead;
More Leads: more is a pure waste of time if they don't convert into customers;
More Sales: more sales are valueless if they're not strategic, differentiated, high–value closes.
Your content marketing program doesn't have to be a simple numbers game. It can be a smart process open to modification and improvement on the fly. Getting "more" of something could be diluting your efforts and wasting valuable resources. Besides, do you want your Sales Team trying to close a bunch of deadbeat leads?
What you want are high quality leads predisposed to buying your stuff. The kind of lead that almosts closes the deal themselves. And you can get that kind of lead when you work alongside Marketing to craft and design a more effective Content Marketing Strategy.
Here's what your business website needs to do
and what content marketing is designed to deliver:
- Attract Targeted Traffic: interested and focused stream of pre–qualified strangers
- Convert Qualified Leads: increased number of sales–ready leads developed automatically
- Produce High–Value Customers: loyal, repeat customers whom are not price sensitive
Everything you do on the web should be salesmanship in print — whether it's a video or a website page — it still needs to be salesmanship in print. To do that well, you need to have a clear vision of the end result, the WHO you want as customers. Who is your ideal customer and why?
Marketing doesn't know the customer as well as you and your team do. You've had all the face time. Meanwhile, Marketing is doing most of the planning.
Stages & Sub-Strategies In The Content Marketing Process
The Content Marketing Strategy outlines many factors and steps in the process of using content throughout the web for attracting and converting strangers into the best leads your team could possibly work with.
Reversing The 80/20 Rule Of Customer Profitability
In the average business only 20% of your customers account for 80% of your revenue and profit. What if your focus was to change that 20/80 mix of high–value customers to toxic customers? It's possible: make it a business objective and it will become a focus and priority objective.
Plan for the end in mind: replace the 80% of marginal customers with high–value customers that contribute value to the customer/company relationship.
Objective #1: Attract More High-Value Customers.
The Ideal Customer Is...
- not price driven; general price insensitivity
- well-informed about your stuff
- is low maintenance
- uses your stuff
- understands the value of your stuff
- is willing to purchase more (volume)
- is willing to purchase more often (repeat)
- is willing to purchase new stuff from you
- willingly recommends your stuff
Content Marketing & Sales
You have the opportunity to make the content marketing process work to your best advantage. Make a point of telling Marketing what your best candidates look like. In detail. And then go the extra step and describe exactly what your worst candidate does, expects, asks, and demands. Marketing will love you for that.
Most content marketing consists of tactical exercises conducted without regard to overall corporate objectives and the strategic objective of creating highly profitable customers. You can help change that. Content Marketing Strategies plan for the custom design and creation of conversion funnels that attract ideal prospects and create sales–ready leads. Preventing your team from chasing deadbeats and disqualifying low margin or toxic opportunities.
A Content Marketing Strategy Is The Plan...
1) To use original content as the start point in creating useful & engaging experiences with your brand.
2) To develop the relationship with individuals which moves them through the marketing pipeline: from strangers — prospects — leads — customers.
3a) To strengthen the customer relationship increasing loyalty & customer lifetime value; and
3b) To decrease the occurrence of customer defections.
It's about creating steps and inspiring visitors to take the next step in the process which makes them a more informed & motivated lead, creating the highly-qualified lead you set out to capture from the start.
Creating engaging and relevant content is the fastest way to predictably increase targeted website traffic and significantly improve the website visitor-to-cash ratio. It's a systematic, repeatable conversion process to deliver high–quality, sales–ready leads to your Sales Team.
Content, no matter how engaging and relevant is pointless if it doesn't have a purpose. Content without a plan and objectives is equivalent to building materials scattered at random across a city — without an Architect, a blueprint or a site. Difficult and unsuccessful.
Content marketing strategies are designed to reach objectives. With preplanning and care, a content marketing strategy will become a systematic process for attracting and converting strangers into customers, and customers into loyal high–value customers.
Everything your company has is content. You can choose to improve it and your processes — or not, the exact same choice your competitors have.
A content marketing strategy has many components: co–ordinated strategies — and orchestrated tactical elements. The strategy brings together keywords, SEO, SEM, paid search, website architecture, keyword research, email marketing, video blogging, blogs and others.
The purpose of content marketing is to create leads which create customers whom become high–value customers. The #1 single over–riding factor of importance is converting strangers into leads you can close. Which is what branded content does. Efficiently.
Call us today to get your Customer 1st Content Marketing Strategy for shorter sales cycles and reduced marketing investment risk. We'll get you started. You'll see results.
Toll-free North America 1 (877) 949-2726 for Content Marketing Campaigns.
- Get Content Campaigns
- Get Content Strategy
- About Busywriter
- Selected Customers
- Site Map
- Contact Us