Busywriter Helps You Build A Content Marketing Strategy
Strategy Gets You Where You Want To Be
As advisors to your content marketing strategy, our goal is to help you achieve then exceed your business objectives. We understand high-level outcomes and how multiple goals are needed to to reach one objective.
Expect us to be your expert advisor in flipping your marketing efforts from reactive to preemptive — a continuous revenue building, systematic customer creating process.
Beginning The Process
Your content marketing strategy does not need to encompass all facets of your marketing activities right from the start. In fact, we discourage that.
The practical implementation of content marketing is to begin with a specific objective, and design one (1) content campaign to achieve the multiple goals required to attain the objective. As the campaign is developed, and multiple content elements are put in place, your strategy will grow organically.
Busywriter builds your content marketing strategy one step at a time, while executing campaigns as component parts of your marketing pipeline.
Do You Really Need One?
Yes. It doesn't have to be created all in one go, an entire years' worth of campaigns and multiple content elements — including sub-strategies for website, search, PPC and any other tactical considerations.
We've built strategies over the course of 18-24 months that grew from a single campaign to overlapping communication touch points with subsets of target audience personas matching buy cycle stages and customer functional responsibility.
Strategy Is The Roadmap
The content marketing process is best managed through the use of a systematic strategy that lays out all the components of the strategy and ranks them hierarchically in order of production requirement.
It gives you the high-level view of timing, expenditures and implementation for coordinating the content marketing program with other business activities such as new product launches. And that helps you improve your revenue building effectiveness.
Pick up the phone and dial. We'll talk about improving your revenue building effectiveness. We'll get you started. You'll see results.
Toll-free North America 1 (877) 949-2726 for a Content Marketing Strategy
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