| Creative Brief For Emergencies |

	For Strategic Planning And/Or Creative Content. Let Me Get You Out Of A Fix. Call (416) 691-9919 for Fast Answers.
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Get Creative Thinking Really Fast— from David The Busywriter.	“No Time? Stressed? Too Much To Do?” Take a minute to describe your project or difficulty. With over 20 years experience, you can count on an effective, creative solution... ... without breaking the bank. Let’s Find Out About You Name Title Company Telephone (North America) (416) 691– 9919 – – Ext: Telephone (The Rest Of The World) Email How do you prefer to be contacted? Telephone Email Let’s Hear All About Your Project Project Name Deadline How Can The Busywriter Help? Strategy Positioning Concept Development Original Copy Your Project Background and Overview Tell me what’s been happening in your market and competitive space. Why are you doing this? Competitive pressure? Market trending down? Reacting to competition? Anticipating competitive behaviour with a pro–active campaign? What Do You Want To Say? Is there one idea or concept we can say that’ll keep us on–target and on–strategy? Aim for a short description expressing specifics. Sticking to one idea is the way to keep focused on the strategy. Summarize the “Take–Away” What should the viewer remember? “Darn, I have to pick up a tin of Boffo because Boffo is...; Boffo does...; Boffo smells like... ”. First Draft Is Due... Final Copy Deadline Tell Me About Your Budget (or don’t) It’s your choice. Tell me what you have to spend. Send It Thank You For Submitting Your Project. Your creative will be on–brief and on–strategy, and will be revised until it IS. Sincerely, David Morrison Busywriter — “Copywriting That Sells Your Brand With A Persuasive Voice”(SM) Copyright © 1998—2008, Busywriter and David Morrison. All rights reserved.

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