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“A Streamlined Process That Makes Projects Run Smoothly.” |
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| Busywriter Gets To The Bottom Of Your Brand Challenges, Then Builds Up Your Brand Franchise. |
“Let’s Start With A Firm Foundation.”Busywriter helps busy Executives solve the challenge of reaching prospects and clients with meaningful brand messages that sell.
How does Busywriter work?For consulting and copywriting, the first essential is to understand the challenge and problem your brand faces in the marketplace. The eForms built into this site are handy tools you can use to consolidate and organize your thoughts. They conveniently allow you to send information risk–free, quickly, and directly to David the Busywriter with the minimum of disruption to your busy schedule. Working with the Busywriter is easy.I work out of Toronto, Canada, and can be reached via email, telephone, fax, and even snail mail. When you decide to get the Busywriter working on your business all you have to do is send your project information over the internet. Get your free copywriting and marketing strategy quotes right here. Your only task is to read and approve. Busywriter does the rest.
Rewriting and drafts.It has happened that a first draft is accepted by a client. Not often. But it has happened. Be prepared to work through a number of drafts. Concepts and language are refined until the work projects the desired brand voice, clearly describes the benefits and/or offer, and defines the action you want your prospects to take. All this is in reference to the original creative brief. Your guarantee.Your project will be rewritten until it satisfies the up–front creative brief you signed–off on before we started. Free ‘aftermarket’ service.When your project is typeset and final artwork is prepared, Busywriter suggests you send a file of the artwork here for proofreading. Before final sign–off. This ensures all elements of the piece work in harmony, and that vital components like web site addresses and 1–800 numbers have not been missed. Copyfitting to layout.Sometimes a particular layout demands fine–tuning of the copy. For a modest fee Busywriter will rewrite a project to copyfit your designers’ layout. What if the project objectives change?If unforseen circumstances create a new project scenario — and the creative brief changes direction — we start with a revised brief. You own all the work completed up to that moment. When the brief is revised a change in your original quote may be required. Getting and staying in touch.Most clients prefer to work via email, courier and occassionally by fax. I am always available to speak to you by telephone. If you wish, we can meet to discuss project parameters when needed. Material is usually sent via email, and corrections, changes, and approvals are received by email. Files are generally prepared in MSWord, or delivered as Adobe Acrobat .pdf’s. To save you time and expense, Busywriter is web–based.
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| All About Content
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All About Method
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“BrandVoice”
Give Your Brand Power and Authenticity |
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David M. & Busywriter.com will save you time because you are busy, overworked, and overwhelmed. When you need experienced advertising & marketing talent, call David Morrison at (416) 691–9919 in Toronto, Canada. Or send me a creative brief directly.
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| Get help on both strategy and creative right here |
For a job due NOW, strictly creative content |
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