“Your Brand Is Facing A Lot Of Competition.”

Which means there are a lot of people trying to drive their bargain alternative right up your clients’ nose. So, how do you keep the competition away from your clients?

You position your brand as the only solution to their problem/need.

Eliminate competitors.

At the same time, you had better ensure you position the competition as inferior, and not up to the task. Because things change — and sooner not later — the competition is going to come up with a way around your position. But it won’t make a difference if you’ve already positioned them as a poor second, third, or last place finalist.

Why? Because in the hearts & minds of prospects and clients, positive wins over negative. Popular wins over frumpy. Chatty wins over serious boring.

What’s meaningful differentiation? Price?

Then go to Wall Mart. If you’re going to offer an incentive to your customer, let it be the superiority of how you conduct your business. Not a price proposition.

Have a better widget? That’s your position.

Do a better job more courteously? Thats your position.

So please, let’s forget the meaningless babble and hyperbole we’re all fed up with. And if you really think the only thing your prospects/clients shop on is price, then seriously, sell to Wall Mart. Let them erode your margins and kill your business.

Go to the downloads page.

You might also want to read a Busywriter article on Overcoming Prospect Indifference available in the free downloads section of the site.

Look at Busywriter.

Why the look?
Why the name?
Why the worlds’ first USEFUL Creative Brief?

It’s not difficult to work out.

The Busywriter has real world ad agency experience — and is not some ebook reading wanna—be. 20+ years of experience in real ad agencies and real graphic design houses has taught speed, attention to detail, and creativity.

Copywriting is difficult, conceptual development more so. And that’s my business. The less time spent running around the city, telephoning, pleasing people over lunch — the more time there is devoted to producing excellent work for clients.

Positioned to be useful and helpful.

The Busywriter position is this: a busy professional who understands your problems, who knows you’re busy too, and who will make your business life better by doing a great job the first time around.

Again, it’s old fashioned, simple, and appealing. Because it’s true, and because it works.

Sound arrogant to you?

You don’t have any time to waste do you? And you don’t have any money to waste either, do you? Then get your brand positioned correctly against your competition. All The Busywriter really wants to do is get down to business. How about you?

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David M. & Busywriter.com will save you time because you are busy, overworked, and overwhelmed. When you need experienced advertising & marketing talent, call David Morrison at (416) 691–9919 in Toronto, Canada. Or send me a creative brief directly.

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