Where To Find Research Material.
Creative Ideas That
Help You Produce Relevant Research.
And Timely Info.
To help The Busywriter.
“Creative Ideas To Produce The Research You Never Knew You Had.”
Find any or all, or most, of the following. It all helps.
- Samples of your product
- Tear sheets or reprints of any previous ads
- Competitive material, ads and or sales literature and sites, banner ads etc
- Any printed material your company has produced (about the product, the service, or the company)
- Articles or news about your product (have a PR firm? Call them for a copy of the file)
- Speeches, seminars, presentations (get the notes, copy the manuscript)
- Have a powerpoint presentation? Send it
- Press release, press kits
- Sales Manager's notes, presentations
- Marketing Manager's notes, presentations
- Any operator, user manuals, instructions? Send them
- Packaging
- Complaints
- Reviews, magazine articles
- Marketing, advertising, and business plans
- Press clippings
- Photography from field sales
- Customer Testimonials
- Direct mail material
- Internal memos, literature
- Surveys, opinion polls
- Focus group findings, market research
- Sales figures
- Branding initiatives
- Design firm studies, brand personality
- Annual reports
- Corporate literature including capabilities brochures
- Any corporate, service, or brand newsletter
- Hard copy of the web site content
- List of customers, clients, users
- Internal contacts for more information: sales, brand development/engineering etc.
That should get me started. Once you start looking, you will probably be amazed at how much material is available.
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