“This is the “No–Nonsense” Site Summary.”

What do I do?

• Persuasive copywriting for advertising, marketing, brand recognition, and sales.
• Strategic planning for the above.
• Positioning Planning.
• Research.

What do I deliver?

• Depends on the specifics of your job.
• I will craft a strategic plan, and outline potential marketing tactics.
• I will produce branding creative.
• I will deliver creative development briefs.
• I will deliver positioning briefs.
• I will revise and deliver final creative.
• I will deliver copywriting for your approval.
• I will not glaze over while listening to you in a meeting!
• I will conduct as much research as is needed.

How does that fit in with your needs?

What are my qualifications?

I have been writing copy for over 20 years. Real experience for real Ad Agencies, Design Firms, and Clients. Have a look at my background or client list.

What assurance do You have I’ll deliver?

I would say it’s because of that 20+ years of experience.

Am I easy to work with?

• I am practical.
• I park my ego at the door.
• If you are not satisfied, I make revisions.
• You’re paying the freight, you decide when the job is finished.
• I actually think copy is meant to persuade and sell.
• If it doesn’t sell — It’s not creative.

Deadlines? Revisions?

• Tell me when you need the material.
• You will get it.
• The more time you allow, the better.
• Next day, or same day is possible.
• All you have to do is ask.

So you don’t like it? Think the writing doesn’t work? As long as we stay on brief, you get revised copy to your specifications. If the brief changes, then most likely we both have to look at a new quote. It is not a whole new job, just redirection that takes time, that neither of us planned for at the beginning.

What about design and production?

You hired a writer, right?
I have many associates in the business, and can advise you. For really top notch service, call my studio pals.

What do I charge?

• The earth.
• Pots and pots.
• Enormous fees.
• Outrageous amounts.
• Excessive, yes, decidely excessive and extravagant fees.

Generally, my fees are about the same as the other guys. Why? Because, as you probably guessed, the 20 plus years of experience helps me to charge fairly for every project.

How do we get started?

You can call me, you can email me, or you can click through to the creative brief and tell me about your project. You decide.

The easiest and fastest way to get started? Use the Creative Brief on this site.

Want to read more?
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